Clients Turning to Financial Advisors for Advice about Their Life Insurance

Use CPE to Identify Product Pricing Style

Life insurance products are designed to perform optimally in different client situations and plan designs.  For instance, policies with fixed costs (i.e., low cost of insurance charges and low fixed policy expenses) perform optimally in minimum-premium, defined-death-benefit plan designs.  On the other hand, policies with a low variable cost structure (i.e., low premium loads and low cash-value-based fees) perform optimally in defined-contribution, maximum-accumulation plan designs. 

Unfortunately, insurance companies generally do not advertise the kind of insureds they seek or the types of planning situations and plan designs in which their products are designed to perform optimally.  CPE helps Advisors identify both the pricing style in which a given product will perform optimally and the products that are most appropriate for the retail market, institutional-type purchasers (i.e., corporations and high-net-worth individuals), or individuals whose health and occupational profiles may qualify them for “experience-rated” type products.

See how CPE works, then Request a CPE Report to identify the pricing style in which your client's policy will perform optimally.