Uncover Tax Day Opportunities!

Use this tax day to add new value and generate potential new business by offering your clients the opportunity to evaluate their life insurance portfolio to see how it measures up.

Many clients are unaware of what they are paying for cost of insurance charges (COIs) and policy expenses.  In order to help reassure your clients that they made the appropriate choice in life insurance products and/or uncover when there are opportunities for improvement, it is important to inspect what you expect.

Use a Confidential Policy Evaluator (CPE) Research Report  to determine the appropriateness of pricing, the reasonableness of performance expectations for invested assets, underlying policy cash values, and overall suitability for your client's policies based on the following 5 factors:

• Financial Strength and Claims-Paying Ability
• Cost Competitiveness
• Pricing Stability
• Cash Value Liquidity
• Historical Performance of invested assets underlying policy cash values

All 5 factors contribute to the appropriateness of permanent life insurance policies, and no single factor is sufficient to determine desirability. CPE research reports measure all 5 factors for any policy holding against benchmark averages for peer-group products. The lowest premium may not always offer the best value.

CPE is an easy-to-use tool that goes well beyond simply comparing illustrations and company ratings. With CPE, you know how the product under evaluation measures up against the benchmarks for ALL products in its peer group, and why.

So when wrapping up this tax season, ask them for an "inforce illustration" of hypothetical policy values (i.e., the insurers representations as to future COIs and policy expenses and performance assumptions).  If they do not have a recent inforce illustration, then click here for a number of Request for Illustration (RFI) letter templates available on our web site.  Once you receive the illustration, simply send it to our confidential fax server at 800-409-3222 or via e-mail to cpe@theinsuranceadvisor.com.

If you are not a current subscriber, sign-up now to take advantage of the 90-day NO-Risk trial subscription. With our patented process for uncovering the “real cost” of your (clients) life insurance policies, TIA subscribers bring to all prospects and clients the independent research necessary to know which insurers and which products offer the best available rates and terms (BART) from the universe of products and for each individual client situation.