Life Insurance Awareness Month (LIAM) is a Perfect Time for an Insurance Review 

Held each September, LIAM is an industry wide effort involving many insurance companies and insurance professionals. According to the National Association of Insurance and Financial Advisors (NAIFA) the vast majority of Americans recognize that life insurance helps safeguard their families’ financial well being, and nearly 80 percent of U.S. households have some form of life insurance coverage^[1].

Life Insurance Awareness Month provides an opportunity to make sure everyone not only has the appropriate coverage, but has the appropriate product. By definition, awareness means having knowledge of… Do you(r clients) know what they are being charged for life insurance? Many clients are unaware of what they are paying for cost of insurance charges (COIs) and policy expenses.  In order to help reassure your clients that they made the appropriate choice in life insurance products and/or reveal when there are opportunities for improvement, it is important to inspect what you expect.

There can be no better way to make sure the life insurance product you(r client) have or have been proposed is suitable, than to give them an independent 3^rd party analysis for that specific product illustration. Use a Confidential Policy Evaluator (CPE) Research Report  to determine the appropriateness of pricing, the reasonableness of performance expectations for invested assets, underlying policy cash values, and overall suitability for your client's policies based on the 5 major factors of suitability.  It is an easy-to-use tool that goes well beyond simply comparing illustrations and company ratings. With CPE, you know how the product under evaluation measures up against the benchmarks for ALL products in its peer group, and why.