The Economy Is Down...Business Doesn't Have To Be
For the past several months it seems as though one piece of bad news follows another. The unemployment rate has risen yet again to 8.5%1 (surpassing the14-year high of 6.5% in October of 2008, as noted in our Volume 08 Issue 41), stock markets continue to plunge, a continuous threat of an oil spike remains, and the list goes on and on. According to well-known economist Martin Feldstein, the economy is headed for a “very long and damaging economic downturn” that will not see any recovery in 2009.2
Bring your clients good news amongst all the bad. Offer them a sense of confidence in their life insurance portfolios. Use THEInsuranceAdvisor.COM (TIA) tools like the Policy Pricing Calculator (PPC) to show what your clients should be paying for life insurance. If they are over-paying, use TIA Confidential Policy Evaluator (CPE) research reports to explain why and what they can and should do about it. Both the PPC and TIA's CPE research reports reveal underlying cost of insurance charges (COIs), fixed administration expenses (FAEs), cash-value-based "wrap-fees" (e.g., M&Es), and premium loads for both industry benchmark averages and/or for a client's actual policy holding(s).
So while the economy is down, your business doesn't have to be! Use THEInsuranceAdvisor.COM to bring good news to your clients and enhance your current relationships, help maintain a high level of productivity and generate potential new business. There is an opportunity to find money in this time of recession, you just have to look for it! (i.e. reduce COIs, FAEs, cash-value-based "wrap-fees" and/or premium loads and therefore reduce required premiums, thereby "finding money" for clients to use at their discretion).
If you are not currently a subscriber, click here to get up to 3 Confidential Policy Evaluator (CPE) research reports under our 90-day NO-risk trial subscription.
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1 http://www.bls.gov/news.release/pdf/empsit.pdf2 http://www.cnbc.com/id/29991405, Economic Recovery 'Has Long Way to Go': Feldstein, April 1, 2009
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