Stop Explaining and Start Advising/Selling!!!

In this market, many agents/brokers offer some form of policy review service that intends to compare some existing policy holding(s) to product(s) they are selling. Setting aside for a moment the possible conflict-of-interest inherent in both reviewing some existing policy holding and then also selling a new policy offering, using the agent’s/broker’s policy review system requires A) that the agent/broker explain and defend why their review process is better than that of competitors, and B) that the advisors understand the difference between the two reviews and make judgments as to which review best serves the client, both of which are counter-productive to the roles and responsibilities of both the agent/broker and the other advisors.

Agents/Brokers are compensated for the value they bring in the form of best-available rates and terms (BART). The other advisors surrounding the client (CPA, estate planning attorney, trust officer, wealth manager, etc.) are compensated for advising and planning for clients and ensuring that the financial products implemented pursuant to that plan actually accomplish the goals and objectives of the plan. In other words, agents and brokers are not compensated to review policies. They are generally only compensated when they place a new policy. It is also far from the highest and best use of the other advisors’ time to “re-create the wheel” for each client trying to understand and oversee the various non-standardized and often non-compliant and biased policy review offerings of these competing agents/brokers.

On the other hand, THEInsuranceAdvisor.COM is the only 3rd-party, independent, objective source of life insurance product research. So while some agents/brokers waste time explaining and defending how their policy review service is better than that of a competitors, and while some CPAs, tax attorneys, and trust officers waste time trying to understand these non-standardized and often non-compliant policy review services and justify their fees to their clients for same, subscribers to THEInsuranceAdvisor.COM (TIA) can simply say …

• Only THEInsuranceAdvisor.COM publishes pricing and performance research (not because they say so but because the U.S. Patent Office says so – Patent #6,456,979).
• Only THEInsuranceAdvisor.COM is accepted by the AICPA for independent client representation.
• Only THEInsuranceAdvisor.COM is endorsed by the New York Bankers Association (NYBA) for compliance with the Uniform Prudent Investor Act (UPIA) duty to investigate suitability.
• Only THEInsuranceAdvisor.COM research reports are approved by the Financial Industry Regulatory Authority (FINRA) whereas FINRA considers many other policy review services to be “misleading”.
• Only THEInsuranceAdvisor.COM benchmarks are derived from the industry’s largest and most up-to-date database of pricing and performance information for life insurance products.

Because the above quickly and easily establishes the independence and credibility of the decision support research, both agents/brokers and the client's advisors can continue directly on to solving the client’s problems and/or placing the most-appropriate policy. As such, agents/brokers who use THEInsuranceAdvisor.COM often open new doors with little difficulty, eliminate competition in advance, and close more sales faster (e.g., Morningstar “sold” more Fidelity Magellan than any sales person). Similarly, advisors get to the right information for their client's policy holding(s) faster than is otherwise possible.

So, stop explaining and start using THEInsuranceAdvisor.COM to determine and document the suitability of products for each client’s situation so you can start putting your time to its highest and best use. Sign-up now and take advantage of the 90-day NO-Risk trial subscription and see for yourself.