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Counting Down to Stability for 2009

Counting down the days to a new year, many people are hoping that 2009 will be a much better year financially than 2008. This past year, the economy took a huge hit that leaves us facing what is widely being called the worst financial crisis since the Great Depression [i]; large corporations, such as Citigroup and Lehman Brothers, lost large amounts of money and needed government assistance to stay afloat, or even worse, filed for bankruptcy. The unemployment rate reached a 14-year high at 6.5% in October, gas prices were on a “rollercoaster”, and the list goes on.

All of these uncontrollable conditions leave people with a feeling of uncertainty. How will the lingering effects of this past year impact the economy for 2009? Your client’s life insurance portfolio costs should not be among the list of unknowns for the future. Advisors, herein lies the opportunity to give clients stability in a time of volatility.

Use Confidential Policy Evaluator (CPE) Research Reports to help with smart decision making regarding life insurance portfolios. It is an easy-to-use tool that that goes well beyond policy comparison systems, policy audit programs and/or third-party administrator reports which simply compare illustrations of hypothetical policy values and company ratings. With CPE Research Reports, you can quickly, easily and cost-effectively reassure clients that existing holding(s) are reasonably priced and performing well or credibly show them how and why they can reduce policy costs and/or improve performance.

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[i]  John J. Bowen, Jr., Financial Planning Magazine, “Interesting Times”, January 1, 2009



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